Innovation Coach Program

Unlocking Business Success: The Power of Highly Skilled Innovation Coaches​

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In today's fast-paced business world, staying ahead of the competition requires a constant focus on innovation.


That's where highly skilled Innovation Coaches come in.


They possess the ability to guide and support innovation teams, facilitate workshops, and apply design thinking methodologies to solve complex business challenges. By attending a comprehensive Innovation Coach Program, individuals can gain the skills and knowledge necessary to become certified Innovation Coaches and enhance their professional profile.

For organizations, investing in the training and development of Innovation Coaches is a critical step towards cultural transformation and fostering a culture of innovation.


These coaches can help

  • drive the development of new and innovative solutions,
  • business models, products, and services,
  • and create a culture that values experimentation, creativity, and learning from failure.

The result is increased customer satisfaction, market share, and overall business success.

By developing these qualities through an Innovation Coach training, organizations can stay ahead of the curve and meet the ever-changing needs of their customers, their business and (social) environment. With the help of Innovation Coaches, organizations can drive innovation and achieve success in today's business world while remaining resourceful and sustainable.



Join us for a 6-month program that equips participants with methodological competence and a practical facilitation experience to support and coach innovation teams in various organizational contexts. It improves personal and team leading competences and helps innovators to reach their full potential. Certified coaches will become part of a global network with ongoing learning opportunities and exchange latest knowledge from various industries and academic partners.

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By joining and actively engaging into the program, you will:

  • Develop an adaptive mindset of a continuous learner to drive innovation culture transformation in your company.
  • Expand and deepen your innovation expertise and method toolbox to support and run innovation initiatives and projects.
  • Build community of strong innovation thought leaders that are equipped to manage complex challenges and that create the future of your organization in exchange with other industries.

Key Learnings:

  • Design, coach and facilitate innovation activities and workshops.
  • Guide teams through the innovation process and help them in decision-making, adopting, applying and growing their innovation skills and mindset.
  • Usable in-depth knowledge of agile methologies and Human-centered design, like Design Thinking, Lean Startup, Scrum. 

This training is valuable for you when ...

  • you love to support teams and organizations to reach their innovation goals.
  • your next professional step is to design and facilitate innovation workshops.
  • you are consulting in or leading innovation projects
  • you are stepping into an innovation role in your company.
  • you want to make innovation an integral part of your profession.

Your Benefits

  • Become a certified Innovation Coach.
  • Enter a global community of creative and curious minds.
  • Explore and learn with and from others in a trustful environment.
  • Gain practical experience through 12 days of training plus 4 months of train-the-trainer mentoring program.
  • Be mentored by our expert trainers and get one-on-one and personal feedback.
  • Get a comprehensive and detailed toolbox for your day-to-day coaching.
  • Get a one-year membership at Design at Business to expand your international network and collaborate and co-create in the field of innovation.
  • Become a member of the global Design at Business "Innovation Coach Alumni Network"
  • Access to Masterclasses for Innovation Coaches.
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Methods & Tool

  • Design Thinking
  • Agile / Lean
  • Project Scoping
  • Interview Techniques
  • Storytelling
  • Pitching
  • Team Dynamics
  • Effective Listening and Questioning
  • Onsite and Online Coaching Techniques and Tools
  • Workshop Design
  • Coach Profile Journey
  • UX/UI Design Principles

Who should attend:

This professional Innovation Coach Program is for curious and creative minds at all levels of an organization.

  • Project or pProgram Manager, 
  • Innovation Driver or Innovation Champion, Innovative Manager or Change Leader,
  • Trainer, Consultant or Coach,

with basic competence and knowledge of innovation methods as well as practical experience as facilitator, who are looking for deepening and strengthening their innovation skills and expertise.



  • basic competence and knowledge of innovation methods
  • (i.e. 3-day Innovation Kick-Start Session) as well as 
  • practical experience as workshop facilitator, online and in person (i.e. Professional Facilitator).

Innovation Coach Program - Course Overview & Facts

Innovation Competence, Facilitation Experience and Professional Network​

You Get

  • 10 days full time practical classroom training
  • 2*2,5h Kick-Off and Kick-Down events
  • Mentored case study (1,5 days) between Part #2 and Part #3
  • 4-month Mentor program and experience building (bi-weekly à 1 hour)

Total program duration: 6 months

Number of participants per cohort

10-12 participants



online program or face-to-face event


Executed by

our subject matter experts.

Exclusive on demand set-up available.

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Part 1 (3 days)

Deep dive into the innovation tools and principles of human-centered design, and what is needed to create desirable, viable and feasible business solutions.

Topics covered:

  • Innovation and innovation methods: what is there and when to use what.
  • Research through immersion, observation and interviews.
  • Upgrading the tool-kit with Ideation Techniques.
  • Prototype-Test-Build cycles.
  • Pitching and storytelling.
  • Agile based principles.

Part 2 (2 days)

Experience of an end-to-end design sprint on a real innovation challenge to establish the core competencies as an innovation coach.


Topics covered:

Observe and learn from senior coaches and immersion into participant’s role

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Part 3 (2 days)

Acquirement of the skills to coach and facilitate innovation projects, workshops and strategic innovation initiatives and to support others to apply innovation methods. 

Topics covered:

  • Exploring and strengthening the profile and role as Innovation Coach.
  • Effective listening and questioning.
  • Manage creative team dynamics.
  • How to give instructions as a coach.

Part 4 (3 days)

Coaching within the peer group - an opportunity to receive valuable feedback and to grow. Exploration of the unique profile as an Innovation Coach.


Topics covered:

Design, prepare and run workshops.

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Experience Building & Certification​

Applying the classroom content to the real world. With the guidance of assigned mentors and learning groups there are three areas to build the main experience:

  • 1. Coach a training
  • 2. Coach a business project
  • 3. Coach a social project

Great coaches are only made through experience:

The coaches bring their own projects / assignments / case studies from their day-to-day job or from any voluntary engagement.


Choose two out of the three areas and gather a minimum of 40 hours of coaching experience within 4 months. Every experience will be completed with a written reflection.


After the evaluation and 1:1 retrospective with the mentor, the coach will be certified.

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We are happy to answer any questions you may have about the Innovation Coach Program.

Note: Please fill out the fields marked with an asterisk.